The Relationship between Educational Marketing and Management in Educational Institutions

Abstract

The present research work had as a general problem: How is educational marketing related to management in educational institutions of the network 08 – UGEL 04, Puente Piedra – 2013? and the general objective was to determine the relationship of educational marketing with management in the educational institutions of the network 08 – UGEL 04, Puente Piedra – 2013. The type of research was basic of a descriptive – correlational nature, the design was non-experimental of cutting cross-correlational. The sample consisted of 133 teachers from Red 08 – UGEL 04, Puente Piedra. The survey technique was applied with a Likert scale questionnaire for both variables. In the investigation, it has been found that there is a high correlation of r = 0.831 and the results indicated that there is a positive and significant relationship between educational marketing and management in educational institutions of Red 08 – UGEL 04, Puente Piedra – 2013, with a significance level of α= 0.05 and p= 0.000.