Morocco will be the Premier Partner of the World Travel Show in London, one of the most important tourism fairs in the world, which will be held from November 6 to 8 in London. The country will have great visibility at the event, where it will present its varied and attractive tourist offer through different exhibitors and shows.
El World Travel Market Londonwith more than four decades of history, is the summit of the world tourism trade, they declare themselves as “the home of the global travel trade, the world’s most influential travel and tourism event. WTM London brings together the international leisure travel community; providing inspiration, education, sourcing and benchmarking to travel professionals, while giving exhibitors a place to do business and showcase their services to the international press.”
The Alaouite kingdom already participated in this fair last year, obtaining the prize for “best stand design”.. Its presence at the World Travel Show is part of its plan to strengthen its tourism leadership in Africa and the Mediterranean, and expand its segments and markets. Morocco expects to receive more than 20 million visitors this year, surpassing the 13 million it achieved in 2019, before the health crisis..
PHOTO/FILE – Tourism in Morocco
To do this, Morocco has invested heavily in improving its tourism infrastructure, such as airports, hotels, resorts, and places of cultural and natural interest. The Ministry of Tourism launched in March an investment plan of 580 million dollars to boost the tourism sector until 2026, with which it expects to create 200,000 new jobs in the coming years.
Morocco has also been promoting its unique assets, such as its rich history, culture, cuisine, and hospitality, as well as its varied landscapes, from the Atlantic coast to the Sahara desert. Within the framework of its 2023-2026 Action Plan, “Light in Action”, which is part of the global campaign “Morocco, land of light”, which aims to project the tourist image of the Kingdom, the Moroccan Government signed agreements with two agencies of US travel in early June. These agreements will allow them to promote Moroccan tourism through their services.
The Moroccan government has also adopted health and safety measures to ensure its visitors a safe and trouble-free journey amid the pandemic. Since June 2021, Morocco has allowed all fully vaccinated visitors from all countries to enter its borders.. To streamline entry procedures, Morocco has also implemented a digital health card.
According to data from the Ministry of Tourism, 2.9 million tourists from nations such as Spain, the United Kingdom, Italy or the United States arrived in the country during the first three months of this year.setting a new record for arrivals during the first four months of the year.
2023-07-06 04:39:42
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