Editorial Mediotiempo
Mexico City / 07.03.2023 23:16:12
YouTube, the most popular video platform, has decided to stand up to ad blockers and has implemented an experiment that limits access to content for those users who use tools like Adblock. The result? You will only be allowed to watch 3 videos before completely blocking the player.
A warm message for users of ad blockers
Users of the r/YouTube subreddit have been the first to report this new YouTube test.
In an attempt to reduce the use of ad blockers, the platform has chosen to restrict user sessions to just 3 videos. After that, the player will be blocked and you will be presented with two options: subscribe to YouTube Premium or disable the ad blocker.
Some users have been surprised by a message stating:
“Sounds like you might be using an ad blocker. Video playback will be blocked unless YouTube is on the approved list or the ad blocker is disabled.”
Furthermore, it is emphasized that ads are essential to keep YouTube free for billions of users around the world.
A YouTube spokesperson has confirmed to The Verge that they are running a “little global experiment.” In this experiment, users with ad blockers are asked to turn them off or subscribe to YouTube Premium. As they explain, this extreme measure will be implemented only if users continue to ignore constant requests to allow ads on YouTube.
A change in monetization strategy
For YouTube, ads are their main source of revenue and allow them to offer free content to millions of users around the world. With this experiment, they are sending a clear message that they will not tolerate the use of ad-blockers and will seek to ensure the financial sustainability of the platform.
The future of YouTube and ad blockers
This move by YouTube raises questions about the future of ad blockers and how users will respond to this restriction. In the meantime, we will have to wait and see if this measure becomes a permanent policy or if it is just a temporary experiment.
2023-07-04 08:18:02
#YouTube #takes #drastic #measures #videos
