Saudi Arabia fully entered the world of sports entertainment and football was its first step. With million-dollar contracts they began to convince world-class soccer players to promote a little-recognized league. The first bombshell was Cristiano Ronaldo, who after many years being one of the best in the world, packed his bags and arrived at Al Nassr.
He just arrived, details of his contract were known. The Portuguese will receive 200 million euros per year, in addition to another 65 for sponsorships. On the other hand, he is the face of the Saudi Arabian First Division.
Since he began his career, Cristiano Ronaldo has been associated with the North American brand Nike, which he has worn on his boots and with the national team. At Real Madrid and Juventus, his image could not be exploited because they were sponsored by another brand, but now, at Al Nassr, the story will be different.
This Sunday, the team confirmed the arrival of Nike as the official manufacturer of the clothing, replacing the modest Duneus. “We are excited to announce Nike as our official manufacturer for the 2023-2024 Season,” he posted on his social media.
Total success is expected in this commercial alliance since the impact of CR7 in the league was immediate. the previous brand reported the sale of more than 2 million shirts with the number ‘7’ on the back just 48 hours after confirming its arrival at the team.
2023-07-03 03:46:00
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