Tommy Mottola, one of the great figures of the music industry, co-owner of the Casablanca Records record company and who for many years was president of Sony Music, announced an important investment in the Latin market.
From the hand of Lex Borrero and the company Neon16 acquired Arro Media, a leading agency in music marketing and social networks founded and directed by the Latina Cristina Arcay.
The name of the new company is like AM16 Agency and its bet will be focused on music, culture and entertainment.
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In this way, he is in charge of clients such as Meta, Adidas, Xbox, Red Bull, Latin Grammy, NFL and Bacardi, among others, as well as great talents such as Thalia, Tainy, Danna Paola and Juan Luis Guerra.
With this movement, AM16 Agency becomes one of the great companies in the world of entertainment.
“We have built a growing agency that will redefine the way brands connect their marketing and advertising with Latino culture, because we live it every day,” said Lex Borrero and Tommy Mottola.
“Our team is on top of trends, uniquely positioned to spot them before they happen in music, television and film. Today’s announcement further differentiates our capabilities from those of the competition and will bring an even more complete to our clients and partners”, they express.
A great bet is expected from the new company for the Latin market.
2023-06-29 19:53:59
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