Puma Appoints Richard Teyssier as New Global Brand & Marketing Director

Richard Teyssier appointed new Global Brand & Marketing Director

The German sports company Puma is reorganizing its global marketing organization. In the future, it will be located at the company headquarters in Herzogenaurach. This should enable better coordination and faster decision-making with the other areas of the company. Therefore, effective July 1, the Brand Management and Marketing Operations departments will be relocated from Boston to Herzogenaurach.

The previous Chief Brand Officer Adam Petrick will not come to Herzogenaurach and will leave Puma after more than two decades. Richard Teyssier, Regional General Manager Europe at Puma, will lead the global marketing organization as Global Brand & Marketing Director, effective July 1. Teyssier has been with Puma since 2010 and was General Manager for the French market until 2021 before assuming responsibility for Central Europe, France, UK & Ireland, Southern Europe, Northern Europe for all sales channels. He will continue to be responsible for the Europe region until his successor for the position is announced.

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