SAPPE and POWER ROOT Joint Venture to Penetrate the Instant Coffee Market in Thailand and Expand Sales Channels in Malaysia

Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited (SAPPE), revealed that the Company has entered into a business alliance with Power Root Berhad (PWRT:MK). is a global beverage company specializing in coffee, tea, chocolate malt. and herbal energy drinks There is a strong brand in Malaysia. and sells products in more than 40 countries around the world Both parties will jointly expand their business. expand product portfolio Increase sales channels between each other

Tengku Dato? Setia Putra Alhaj bin Tengku Azman Shah Alhaj, Co-Chairman of Power Route Berhad said, It is a synergy between the two giants in the beverage industry of Southeast Asia. to create great opportunities for both Thailand and Malaysia Power Route’s French Roast instant coffee brand was launched three years ago and has been well received in Malaysia. makes us very excited that this brand of products will be delivered to Thai consumers as part of Sappe’s premium beverage portfolio. We are also very proud that Power Root has gained confidence from Sappe in distributing Mogu Mogu brand, a beverage that is popular around the world. for Malaysians to drink delicious and quality drinks We will do our best to make this cooperation as successful as possible

Chief Executive Officer SAPPE added that Sappe believes in cooperation with Power Root with a consistent vision. in the creation and delivery of quality innovative products To help improve people’s quality of life this time combination Sappe will produce, market and distribute branded products. ?French Roast? Power Root’s 3 in 1 instant coffee in the Thai market. This will allow Sappe to enter the wider coffee market. Covering both the healthy coffee group and the 3 in 1 instant coffee group with a total value of more than 20,000 million baht under a joint venture contract totaling 20 million baht, with 40% of the investment from the company and investment from Power Ru. Berhad holds 60% of the shares. In addition, we have also appointed Power Route as the Exclusive Distributor to distribute Sappe’s Mogu Mogu brand throughout Malaysia.

“Sappe’s successes over the past few years. is the potential to produce quality products strong partner network and aggressive marketing that meets our target audience exactly to the point Especially Mogu Mogu brand that has been successful in many countries. And has been well received by consumers from marketing communications through BTS artists, being a sponsor of Korean series on Netflix and expanding the Moku Moku brand into a lifestyle brand in the ZEPETO meta platform. The biggest verse in Asia We will continue to strive to create quality products. Along with looking for potential business partners around the world. To deliver our products to consumers both in Asia and the global market sustainably, “said Ms. Piyajit.