There are many women entrepreneurs in India. But today we are talking about a woman who ventured into business in our little Kerala 20 years ago when women did not think about the business sector.
Sheela Kochowsep Chitlipally
Sheela Kochowsepe is the wife of Kochowsepp Chitilappally who owns a big brand called V-Guard. Now she is a well-known woman entrepreneur in Kerala. Sheela entered the business field at the age of 40. Although Sheila’s husband was a leading businessman, Sheila had to start all over in business. Even though she was in a high financial position, she did not want to stay at home as a family woman and from there she started a new brand called V Star. V Star was started in 1995.
It started as a small boutique and later became a big wave in the churidar sector, but Sheela wasn’t satisfied with that and started out in men’s and women’s innerwear with the idea of doing something different. Later he started making children’s clothes.
Sheela has said that the workers are the success of their organization. In the early days, no publications were willing to advertise their brand. Even there, Sheela continued her courage and started advertising on cable TVs as well. It started getting good reviews from customers and dealers and thus the brand V Star started to become famous
V Star has more than 30 manufacturing units in India. In 2018, there was a dispute against their establishment in Kochi, which was later settled with a court judgment in their favour. Sheila Kochowsepe is the founder and chairman of V-Guard Industries and the amusement park Wonderla.
They traveled abroad to understand innerwear trends. More women, men, and children than ever are experimenting with brands and trends to tap into their inner guts. So Vistar is trying to bring innovation in their products. This has led to the success of their brand.
Every woman should be financially independent then only she will get respect from family and society, Sheela Kochowsepe’s words and her life should be an inspiration to every woman.
