Rita Sobral: New Leader of Branded Content at GroupM Portugal

Rita Sobral assumes leadership of the Branded Content area at GroupM.

With a degree in Business Communication at the Escola Superior de Comunicação Social, the person in charge started her career in 2008 at Destak (Cofina Group) in the area of ​​marketing and sales of free newspapers.

Two years later, he was part of the team that launched the newspaper Jornal I. In 2012, he joined Grupo Renascença, with functions in the commercial and brand activation areas. In 2014, he joined the WPP group at Mediacom and, in 2015, he took over the leadership of the Media Beyond Advertising area. In 2020, she was named co-head of “Content in the name of Brand Love”, GroupM’s Branded Content division in Portugal.