“Sappe Launches New Chinese Herb Supplement for Health and Wellness Industry”

When talking about SAPPE or Sappe Public Company Limited, many people may be familiar with that this is a food and beverage company with outstanding products such as Sappe Beauti Drinks, Preaw Coffee, Vitamin Water Drinks. B’lue, including All Coco coconut water, etc.

But recently it seems that ‘Sappe’ is no longer limited to itself as a beverage and food company. after launching a new product which is a ‘supplement’ from Chinese herbs from handshake together with Huachiew Chalermprakiet University

[ ถามว่าทำไมถึงต้องเป็น ‘อาหารเสริม’ ? ]

‘Piyajit Rakariyapong’ CEO Sappe Says that the global dietary supplement market is worth about $160 billion. And it is estimated that in the next 7 years it will grow up to 8% per year.

While the market in Thailand is worth 75,000 million baht, the average growth is 5-8% per year as people pay more attention to health care. Especially when there is an epidemic of COVID People are becoming more interested in protecting themselves from disease. Which food supplements are the answer to the prevention.

The growing trend of the interesting supplement industry makes ‘Sappe’ want to jump into this industry as well. in order to strengthen their own portfolio even more

And choosing supplements from ‘Chinese herbs’ has many reasons. Together, whether

– Foreign countries are increasingly popular with natural ingredients.

– Herbs come from nature. And nowadays, more and more attention is received, such as ginseng, garlic, turmeric.

– Chinese medicine science has existed for more than a thousand years Proven over time to help heal and nourish the body.

And if talking about Chinese medicine in Thailand, the name of Huachiew Chalermprakiet University should be the first name that many people think of with experience and expertise that has been accumulated for a long time causing this cooperation to happen

This cooperation is in the form of licensing with Huachiew University as the inventor and product developer. which has been registered as a food supplement by the Food and Drug Administration correctly and has a petty patent

by Hua Chiew University is the right holder for the types of herbs used in the formula While Sappe is the holder of petty patents on product formulas. and acts in marketing

For such products come in brands. “Sappe Inyang X Huaqiao” under the concept of ancient Chinese medicine to a new era Safe, reliable, helps balance Yin-Yang. to create good health Which comes in the form of tablets packed in sachets, ready to eat for one day, easy to eat, easy to carry

There are currently two formulas:

– Refreshing formula (red box), invented to nourish energy Add freshness to work and live life to the fullest. Suitable for people who sleep late, work hard and have little rest. Selling price per box is 1,200 baht.

– Calm mind formula (blue box) helps adjust mood, reduce stress, make sleeping easier and more comfortable. This formula is suitable for people who think a lot. or have difficulty sleeping Selling price per box is 1,600 baht.

Both formulas are natural ingredients. without steroids no residue by the main target group of the product Focusing on the Silver Age group (large, wealthy) and working people who care about health. because now people of that age Has a lot of staying power So look for dietary supplements or herbal products. to meet the needs of everyday life

[ คาด 5 ปีรายได้จากอาหารเสริม 500 ล้าน ]

for marketing guidelines Sappe will be sold online and in pharmacies, which require a pharmacist or PC to help recommend products. Sappe sets a sales target for food supplements in the next 5 years at 500 million baht, but may not have this brand alone.

While Sappe’s goal in the next 4 years is to earn 10,000 million baht (average annual growth of 22%), food supplements will account for about 5% of the revenue.

However, this is not Sappe’s first cross-branding. Previously, Sappe had worked with other brands to launch new products together. whether with ‘Workpoint’ issued Kru Pensri candy. and a collaboration with the brand ‘Takabb’ to release a throat-soothing pill

‘Piyajit’ said that for the release of new products or cross-brands Some products are just to stimulate the market. But some products hope it will be the New S-Curve of income and food supplements are one of them.

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