Influence marketing. If you followed the Cannes Film Festival a bit, you couldn’t have missed the influencers climbing the stairs. Their arrival once again caused a lot of talk. In addition to being able to attend previews, they are also then invited to more prestigious evenings than the others. The companies present in Cannes will stop at nothing to see themselves done during the event, but also on social networks. This is one of the main reasons for the growing number of guest designers on site.
The brands do not hide it. To advertise during the Festival, influencers are an integral part of their strategy. Elena Rakocevic, marketing manager at Mgnum, explained at the microphone of France Inter that this time of year is essential for the brand. “The Cannes Film Festival is the event with the most media coverage, just after the Olympic Games. It is a visibility that is ultra-important. Cannes is part of our budget, just as we invest in TV, in poster campaigns, we invest in Cannes. It’s a medium in its own right and the return on investment is quite good and that’s why the Festival is important. »
Influencers and stars at the Magnum stand in Cannes
Magnum has been present for 10 years at the end of May, in Cannes. And the company never really goes unnoticed, since it is one of those that have a physical space within the city. A “villa” has been designed 10 minutes from the Croisette. Great personalities like Eva Longoria or Nicole Scherzinger were invited to come to the place. Within the space, guests can make their own ice cream by adding toppings, such as chocolate and other sweets. On social networks and in the press, this gesture became more than present during the Festival. With this ice bar, Magnum always has a small effect.
In addition to seeing beautiful personalities from cinema and music, influencers received an invitation. This year, the brand has created a group of ambassadors, invited to spend a few days in Cannes, in exchange for photos on social networks. Among the creators chosen, we could find Noholita, Lythan Cottaz or Isabeau Delatour. As for the people mentioned above, pouring the toppings on the ice, with sunglasses, was part of their daily life.
An evening to celebrate 10 years in Cannes
At the same time, the brand imagines surprises. Last year, a partnership between Kylie Minogue & Peggy Gou, for an unreleased remix of one of the Australian singer’s emblematic tracks, was announced during an evening in the Magnum tent. For this new edition, the singer Jvke presented a new version of his music “Golden Hour”, using the sounds of the sun offered by NASA.
video/7237165945121426734" data-video-id="7237165945121426734">@jvke Join the #MagnumGoldenHour ♬ Magnum Presents: golden hour (feat. the Sun) (Sunlover-Starchaser Edit) – JVKE
On the evening side, May 18 was the occasion for the brand to celebrate its tenth anniversary at the Cannes Film Festival. A moment that should not be overlooked. Artists like Jain have performed there. Then, four days later, a second meeting took place at the end of the day with international artists, such as Eva Longoria, Irina Shayk and Cindy Bruna. On the turntables, the guests were able to find Burna Boy and Bob Sinclar. To carry out all of these events, Magnum has teamed up with the ADMS.Paris agency, with whom it has been collaborating since 2017.
2023-05-29 08:05:03
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