“Invest in Indiana, USA!”
Since the 19th, TV commercials of the Indiana Economic Development Corporation (IEDC), which wants to attract investment from Korean companies, have been broadcasting on our public broadcaster SBS. IEDC was established in 2005 to drive Indiana’s economic growth and attract businesses and investments. SBS announced on the 25th that “IEDC has signed an exclusive contract with SBS as an advertisement execution broadcasting company to attract investment from excellent companies in Korea.”
IEDC’s marketing agency, ‘Media Ad Ventures’, said, “For advertisement execution, data such as advertisement efficiency, viewership ratings, and reputation and status of broadcasters are investigated, and in particular, artificial intelligence (AI) search engines such as ChatGPT are used to find out. As a result, SBS was selected,” said SBS. SBS added, “As a major indicator of advertising execution, it has been ranked first for eight years in the ‘2049 viewership rating’, which refers to the viewership rating of viewers aged 20 to 49 with purchasing power among the total viewership ratings.”
Advertisements for the Indiana Economic Development Corporation will be broadcast through SBS until the 18th of next month.
