“Ohra Pampa Launches in Mendoza: The Best Meat & Wine Pairing in Argentina”

The launch was celebrated with exquisite tastings of Meat & Wine -the pairing that is Argentine pride- held at CASA DEL VISITANTE of BODEGA ZUCCARDI and at CLUB DE VINOS ATAMISQUE, with the presence of authorities, chefs and industry leaders.

Mendoza, May 2023. It was time for the best pampean meat arrived in Mendoza and added to complement the prestigious Wine Route. Because there is no more perfect pairing to enhance Argentine flavors than the best selection of meats and wines. To celebrate, Ohra Pampa announced its landing on Mendoza lands, giving continuity to its national expansion plan that includes Buenos Aires, La Pampa, Córdoba and Rosario and even projects new destinations.

Much more than a brand of beef cuts, Ohra Pampa is an unparalleled meat experience. Originally from the Pampas, the brand selects farms in the heart of the country, on the vast Pampas plain, one of the best cattle-raising areas in the world, home to the meat breeds par excellence, the British Hereford and Aberdeen Angus. Most of the animals are fed in the open field on natural pastures with finishing in the final stage. The environment where the animals are raised and their handling make our meat a unique and exceptional product with outstanding flavor, tenderness and juiciness.

Ohra Pampa has the support of Frigorífico Pico and its commitment to cutting-edge science and technology. Its cuts are specially selected, vacuum packed and frozen at source in order to preserve the highest quality of the food. Likewise, the Refrigerator has high standards and national and international quality and safety certifications.

The brand is also the promoter of the “Meat Route”, a program to promote and value La Pampa as the Argentine Meat Province, just as Mendoza has achieved with wine. Likewise, Ohra Pampa is a pioneer and creator of the first Meat Club in the country, which is now also available in Mendoza.

From this series of events, launches of Ohra Pampa carried out in prominent spots in Mendoza such as VISITOR’S HOUSE of BODEGA ZUCCARDI and ATAMISQUE WINE CLUB, the mendocinos they will be able to purchase brand products in e-commerce with home delivery (www.ohrapampa.com) during the launch with a 15% discount.

Likewise, fans of the world of meat will be able to join the Ohra Pampa Meat Club membership, being able to receive an exclusive BOX of cuts selected for their intensity of flavor, tenderness and juiciness every month in their homes, which are truly precious pieces.

“Mendoza is much more than a new place in the expansion plan of Ohra Pampa. It is a dream come true, because here lies part of the legacy of the Lowenstein family, -responsible for Frigorífico Pico and Ohra Pampa-. They are lands that we love and that motivate us to continue advancing, as we are doing with the project “La Ruta de la Carne Pampeana” -inspired by the Ruta del Vino- we propose to continue honoring the Argentine products that are our flagship brand, Here and all over the world”, expressed with pride and emotion Alan Lowenstein, president of Ohra Pampa and Frigorífico Pico.

For his part, renowned chef Francis Mallmann, a friend of the brand, added: “As a global ambassador of the exquisite Argentine flavors and destinations, I celebrate the launch of Ohra Pampa in Mendoza and its national expansion, sure that having the best selection of Pampas beef -throughout the country- gives us the possibility to offer local diners and foreign tourists who visit us from all over the world, increasingly aspirational experiences that captivate all the senses”. Ohra Pampa also has the gastronomic endorsement of references such as Fernando Trocca and Felicitas Pizarro; and punctually in Mendoza, you can enjoy their cuts in the Piedra Infinita and Casa del Visitante de Zuccardi restaurants.

In the same sense, the general manager of Bodega Atamisque, Jean Étienne Beaune expressed: “For me it has been a real pleasure to have had the excellence of the Ohra Pampa cuts honoring our culinary preparations in the tastings carried out to celebrate this important launch, and which, of course, were paired with an exquisite selection of our wines, achieving a sublime meeting point between our Wine Route and the Meat Route that Ohra Pampa has been promoting”.

ABOUT PICO FRIDGE

Frigorífico General Pico SA is a family-owned company with national capital and extensive experience in the meat industry, owned by Tito and Alan Lowenstein, creators of the emblematic Paty brand. On the other hand, Tito has been a precursor of tourism in Mendoza, since he founded the Las Leñas ski center.

The company has two official production plants approved by SENASA located in the cities of General Pico (Plant N 2531) and Trenel (Plant N 2792), in the heart of the so-called Pampa Húmeda region, in the best cattle production area in the country. Here are the world’s largest herds of the best beef breeds, the British Hereford and Aberdeen Angus.

• Generation in the meat business, the last three in Argentina, previously in Europe.
• More than 65 years of experience in the local refrigeration industry and development of international markets.
• More than 850 national and international clients.
• 800 employees.
• National and international quality and safety certifications

ABOUT OHRA PAMPA

OHRA PAMPA is the exclusive brand of meat vacuum-packed at source that is part of the company FRIGORÍFICO PICO. It is the perfect union between tradition and innovation and stands out for its “Consistent Selection” throughout the industrial production process, from its origin in the Pampas until the cut reaches the consumer’s table. Launched in 2018, it is the brand chosen by the best restaurants in the country, has the support of #1 chefs such as Fernando Trocca, is a pioneer in e-Commerce with home delivery in La Pampa, Buenos Aires and Córdoba, and has been the creator of the first Meat Club. For more information: