“Why Email Marketing is Essential for Brands in Today’s Digital Landscape”

Email marketing also opens the door to unlimited personalization possibilities because using your subscriber’s name, purchase history, browsing activity, location and other data, you can personalize your messages by adding special offers and recommendations. When used wisely, personalization adapts message content to real-time customer behavior and helps brands deliver relevant messages, increasing the likelihood of engagement and conversion.

It can make the difference

Reaching large audiences, email marketing may not be as hyped as social media or video marketing, but it can mean the difference between marginal success and unparalleled results for brands with an online presence. .

Privacy is extremely important in today’s digital landscape. Unsolicited emails are intrusive for users who do not want them. By asking for their permission, you are telling your subscribers that you value their privacy preferences, not to mention that asking for permission is required by certain laws, including the GDPR. In addition to damaging your reputation, neglecting this precaution will also have negative repercussions on the “deliverability” rate of your messages.

All companies want to have a clean list of email addresses, made up of people interested in their products. It is estimated that 347 billion emails are sent daily, but not all of these emails are delivered. After all, if your email never makes it to your customer’s inbox, it can never result in a conversion.

Finally, email marketing is popular among marketers, with two out of three, according to the latest Content Marketing Institute study, using email to grab the attention of their target audience in 2022. developing an effective email marketing strategy, planning and ongoing testing are crucial. Until you know what works and what doesn’t in your messaging, you can’t take the steps necessary to improve your marketing strategy (and reap untapped revenue).