The Castellón Provincial Council intends to hire an actor or actress to promote the province of Castellón on social networks. The budget for this task is 150,000 euros, from which 21% VAT must be subtracted, so the protagonist of the campaign would pocket the not inconsiderable figure of 123,966 euros. Remember that last year the chosen one was Antonio Resines. The provincial entity will study the different candidacies until next May 19.
If you are an actor and you are interested in the offer, you must have a minimum of four million followers totaling Facebook e Instagram. In addition, you must assign the image rights for the campaign that will promote Castellón in Spain as a vacation destination and that will be filmed over three days in different parts of the province, and may not be the image of another destination for the duration of the contract.
It affects the tracking of the ideal protagonist who must “be an actor or actress of recognized prestige whose image is linked to the province of Castellón so that the promotion campaign achieves a high degree of visibility in the national marketthe target audience to which the campaign should be directed, since national tourism is the one with the greatest return capacity for the province, since it represents 80% of the current demand”.
The 12 destinations to promote
In the three days that the recording will last, the actor will travel to 12 different locations in Castellón. They are the following:
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Kayak in the caves of Vall d’Uixó
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Skydiving at the Aeroclub del Grau de Castelló
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Hiking in the Sierra d’Espadà with cork oak trees
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Cycling in the hermitage of Santa Lucía de Alcossebre, which was the end of the stage in the Cycling Tour of Spain
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Gastronomy for the enhancement of the Vinaròs Prawn in the market of this municipality with the Castelló Ruta de Sabor brand
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Gastronomy for the enhancement of the black truffle, in the mountains with a truffle hunter with dogs
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Nature in the Parque Natural del Desierto de las Palmas in Benicàssim, visualizing that the mountain is 5 minutes from the sea with a mountain bike
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Castellón as a movie set in the Peñíscola Castle after the recording of the Game of Thrones series in this municipality
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Cultural Heritage such as the Rock Art of the province declared a World Heritage Site by Unesco in the Valltorta Cultural Park
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Beaches in Castelló practicing volleyball or by boat
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Festivals such as the FIB or the Rototom de Benicàssim that show the leadership of the province in this type of event
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Rural tourism in Morella, a medieval city that attracts thousands of visitors throughout the year
2023-05-09 21:51:41
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