“Formula 1 Takes the United States by Storm: A Look at Three Grand Prix Races and Future Opportunities”

Formula 1

USA gets its hands on F1

Published on May 6, 2023 at 06:20

In a country where Nascar and IndyCar are literally part of the heritage, Formula 1 took a long time to establish itself. But this year, three Grand Prix will be held in the United States. A grip on the completely new calendar seen as an opportunity to develop the discipline.

All was not rosy between the UNITED STATES and the Formula 1. The mayonnaise had a lot of trouble taking between the two and everything could even have stopped definitively after the fiasco of the Indianapolis Grand Prix in 2005. In 2007, the FIA had announced the disappearance of this Grand Prize for subsequent years and UNITED STATES found themselves with nothing. It was in 2012 that the paddock returned to the land of uncle sam to dispute the Austin Grand Prix on a circuit laid out solely for the Formula 1 and not for theIndyCar like a Indianapolis. And since then, the love story continues. This season, three Grand Prize will be contested at USA. The first to Miami this weekend, followed by that ofAustin and of Las Vegas. Brand new circuits that allow American stars to wander around the paddock and give a lot of publicity to the Formula 1. This does not please everyone since Grand Prize more historic pay the costs and are ejected from the calendar but what does it matter for Liberty Mediathe promoter of the F1who sees this as a great opportunity to fill his wallet.

“A mega opportunity”

Team leaders also benefit from it, as recognized James Vowles chez Williams. « Probably the best way to sum this up is to look at my marketing appointment calendars. In Miami, there’s not a spare minute, and that’s for good reason. This is because the market is growing at an exceptional rate. It’s a country that has adopted Formula 1 and you only have to look at the growth figures to realize that we are gaining acceptance there. Formula 1 now appears as a topic of conversation, as a sport that people want to discuss “, he confided.

Frederic Vasseur don’t think less. ” It’s part of the development of F1. Clearly I think the biggest impact on F1, if you look at the last two or three seasons, has been what happened with Netflix. But if you talk about events, Austin was a mega event two years ago, and then we had Miami last year, and we’ll have Las Vegas this season, and it’s true that in the United States, the F1 is growing massively. The culture in the USA is a bit different, which means that we may also have to adapt a bit to that in all areas. It’s not just about the show or the infrastructure to make a good Grand Prix; but it’s a great opportunity for us, because until now we were a world championship, but 85% of our efforts were focused on Europe. And if we want to be honest with ourselves, a real championship must cover the whole world and the step that F1 takes in the United States is a mega opportunity for us “, dropped the boss of Ferrari.

A fourth Grand Prix in the USA?

On the side of the Formula 1we are very satisfied with the economic and media benefits that the UNITED STATES bring. Stefano Domenicalithe boss of the discipline, does not exclude that a fourth Grand Prize be disputed on US soil. ” It is clear that each Grand Prix, and not only in the United States, has a different personality, philosophy and type of fans. I don’t see any kind of cannibalization, every race is different. I don’t see any problem said the Italian. As a reminder, Austin has been extended until 2026, the same goes for Las Vegas, while Miami ensured its presence on the calendar until 2030.