Its name and image change responds to the evolution of the ‘marketing’ market in the digital age.
the platform of marketing digital Sendinblue is renewed. Change logo… and name. To reflect its adaptation to the new needs of customers in the digital era, the company now it’s called Brevo.
“The main purpose of Brevo”, explains Miri Blum, Global Vice President of Marketing, “is to reinforce our personality and the unique value of our own brand. With growth as the main edge, this concept is reflected in all the visual elements where it stands out a logo inspired by the growth of trees and a language that reflects the expansion of our mission.”
“We have chosen the green as color colors to evoke growth and we have selected secondary colors for each of our product offerings to make them easy to recognize,” Blum details.
In its beginnings, Sendinblue, which began its journey in 2012, offered campaigns of email marketing. Currently, companies demand integrated tools of marketing y CRMoffered on a single platform and able to reach customers anywhere and with two-way conversations. The birth of Brevo reflects these capabilities.
The idea is to help brands adapt their interactions with users through a real-time, personalized experience and in the communication channel of your choice.
“The rhythm of marketing Digital and consumer behavior has required us to innovate and evolve to empower businesses to grow even during difficult cycles. We have responded to this need with an accessible solution that allows nurturing customer relationships and achieving growth at scale”, says its founder and CEO, Armand Thiberge.
“The transformation to Brevo is an important milestone in our company’s decade and this expansion will take us over the next ten years to meet our ambitious growth targets,” he says. This goes through achieve an annual recurring revenue of €1 billion by 2030. In the last year and a half it has managed to exceed 100 million.
2023-05-05 09:37:52
#Sendinblue #called #Brevo
