Ceca-Gadis Group Partners with AXA Gabon to Bring Insurance Closer to the People

Through its stores located throughout the country and with the leitmotif “being closer to the people”, the Ceca-Gadis group, a pillar of mass distribution in Gabon, recently entered into a partnership with the insurance group AXA Gabon. On April 29, in the confines of its Maxi Ckdo store in Sni-Owendo, the two economic partners launched an initiative bringing insurance a little closer to potential insureds. Saving time in perspective for customers.

Leader in mass distribution in Gabon with a network of shops in almost all the cities of the country, the Ceca-Gadis group launched, on April 29 at Sni-Owendo, a new type of partnership with the AXA Gabon group. , the world’s leading brand in the insurance sector for the 10^e consecutive year. The strategic agreement aims to bring insurance closer to the population, in the event that the stores operated by the Gabonese king of distribution are local locations. Living places.

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Launched with the symbolic cutting of the ribbon within the Maxi Ckdo of Sni-Owendo by the commercial and marketing director of Ceca-Gadis, Isabelle Essonghe, and the deputy general manager of AXA Gabon, Marielle Baye, this partnership allows the two companies strengthen their product and service offerings. It relies on proximity through the flow of customers who regularly visit the shops of the distribution group. “The meeting between Ceca-Gadis and AXA is part of a partnership through what we are launching. Indeed, each time a customer enters a store, a Ceca-Gadis supermarket, he will be able, once his shopping is finished, to go to the AXA counters to take out his insurance.“, said Mrs. Essonghé.

For the launch, the two partners focused on motor insurance “Then we will go to the other products“, explained the commercial director. And adds: “ct is therefore a service that we offer our customers in partnership with AXA. Anyone who usually comes to shop in our stores no longer needs to go out, go around town. He can directly subscribe to his insurance in our stores. The added value remains the huge time saving. The store is a place of life».

And the deputy director of AXA adds: “the main idea is to provide an additional service to the customer. It is an additional service that we provide to customers”. And, she commented, the product “OpenInsur is the opening of insurance. We open insurance everywhere to individuals“. Satisfied with the establishment of this new entity in its lair, the director of Maxi Ckdo, Habib Ballah Badia, welcomed the fact that it is “one more customer». «With all the difficulties, the road, the traffic jams, the customers who come will be able to take out insurance. Which saves time. Just as someone who comes for insurance will be able to see that we have a nice store and go shopping there.she said enthusiastically.

This partnership will be developed and extended to other stores of the Ceca-Gadis group. “Today we start with the Maxi Ckdo. We will go to Géant Cecado, Super Ckdo and after we will go to other cities and to more peripheral stores».

This project is therefore at the heart of the consolidation of more conquering, efficient and responsible companies, close to the populations. They are mainly oriented towards the customer culture, thus putting the latter at the heart of all their processes and hope that this new offer will certainly make their lives easier.

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