Aldi has announced that it will be reducing the price of its milk by 10c, following Lidl’s recent announcement of the same reduction. Lidl’s price cut marks the first reduction in 14 years, and Aldi’s spokesperson claims that they are working closely with suppliers to deliver the best value to customers. The Consumer Association of Ireland sees this as a positive move that may initiate a game-changing shift in food retail pricing. Lidl’s CEO explains that the company has experienced challenges with rising inflation and has looked to increase efficiencies to offset costs. This reduction in milk prices is a reflection of Lidl’s commitment to being the best value retailer in Ireland. All of Lidl’s milk is sourced in Ireland from the best producers on the island – this decrease in price is a significant benefit to shoppers in Ireland.
