Conor McGregor purchases brewery for Forged Irish Stout brand

McGregor’s latest business venture includes the purchase of a brewery in Dublin, which will reportedly produce his new beer brand, Forged Irish Stout. The deal between McGregor and the Porterhouse does not include any of its bars, but the craft beer brand will continue to be brewed at the facility under contract. McGregor is also planning a “major launch” for later this year in the UK, Ireland, and North America. This move into the world of stout, which is dominated by Guinness, is not the first time McGregor has attempted to disrupt the alcohol sector. His Proper No. Twelve Irish Whiskey sold 200,000 cases in its first six months on the market and was eventually sold for up to $600m. Regardless, McGregor seems set to take on the stout category on both sides of the Irish Sea with his new brewery purchase. The facility currently has planning permission for a visitor center, opening the possibility for McGregor to open a brand home at the Dublin site. Cousins Liam LaHart and the late Oliver Hughes founded the Porterhouse Brewing Company in 1989, bringing on Peter Mosley as head-brewer to open Dublin’s first brewpub in 1996. The company opened its current brewery in early 2018 in response to demand for its Porterhouse craft beer brand. The 120-barrel brewing facility is just off the Ballyboggan road in Glasnevin, Dublin 11. There is no word yet from Forged Irish Stout on this business arrangement.