The time when consumers changed our mobiles every one or two years is already part of the past. Tech enthusiasts may still do so, but estimates from companies like Counterpoint research suggest that most general users are waiting longer before renewing.
Given this, we can think that Apple may be in trouble, after all, the iPhone continues to represent the majority of its income. But no, in Cupertino they don’t care about that because there is an ace up its sleeve in the behavior of its users: second hand mobile market.
A used high-end iPhone, what is most sought after
The sale of used mobile phones has increased by 5% in 2022 compared to 2021, with India and China as the main drivers of this growth. Those who are most encouraged to buy a used mobile are new buyers in mature markets and those people who want a basic mobile in emerging markets. And of course there is the sale between private users.
Y at the forefront of this phenomenon is Applecon the iPhone monopolizing 49% of that second-hand market in 2022. Las counterpoint ciphers They also indicate that in this market the old high-end ones are sought more than entry-level ones, and in that Apple is the absolute queen. Rather than looking for a cheap used mobile, top-of-the-range models from past years are sought at more competitive prices.
It is a very comfortable situation for those from Cupertino: perhaps the golden age of the market of smartphone has come to an end and now you have to prepare for a debacle, but Apple enjoys a very soft cushion in the form of a high percentage in the high-end market and an increasing share in the sale of used phones. Result: more room for maneuver if the lean times lengthen.
In Applesphere | “I can’t live without him”: Steve Jobs’s daughter mocked the iPhone 14 that has now become his “masterpiece”
2023-04-27 11:50:56
#mobiles #sold #Apple #doesnt #care #secondhand #hegemony #absolute
