Marmalade will soon be allowed to be sold again under the name Marmalade. Due to an EU regulation from 1979, everything that has less than 20 percent citrus fruit must be called jam or fruit spread. This is likely to change soon after Brexit.
AUSTRIA. Not all jams are the same, British jam lobbyists decided and pushed through a corresponding regulation within the European Union. At that time, Austria was not yet a member, but then had to comply with the regulation.
Local naming is allowed
But now the British are out of the EU again and there is the possibility of a change. Since Friday, the EU Commission has had a new legal text that is intended to redefine what the terms jam and marmalade may mean. Among other things, they should have a higher minimum fruit content. “The term ‘jam’, previously only allowed for citrus jam, is now allowed for all jams. This allows manufacturers to use local naming conventions,” the passage reads. As usual in Austria, one would then speak of jam again.
What do you think of the previous jam “ban”?
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