Nothing is certain yet, but it’s entirely possible that French baby kiwifruit will soon be exported to China. China and France want to promote economic exchange and “intensify their partnership in the fields of agriculture, horticulture, agri-food, pesticides and veterinary medicine.” The representatives of the two countries welcome the access to the pork products market and the opening of the baby kiwi fruit market,” read the joint statement by the French Republic and the People’s Republic of China, published on the official website of the Elysee Palace.
A commercial opportunity for French producers
As French consumption of this small, unusual fruit is still limited, several French entrepreneurs see an interesting opportunity in the partnership. Significant advances in the consumption of baby kiwifruit are made in the German market every year, but in France and in southern Europe in general, baby kiwifruit consumption is still limited. French baby kiwi cultivation is still in its infancy. “The Chinese market is open to our French baby kiwis, but is only buying small quantities for the time being.”
French products are popular in China
Chinese consumers love products developed in France. French kiwis have been exported for a number of years, so baby kiwis could follow the same path. As one market participant explains: “The ‘French label’ has a very good reputation in countries outside of France, and this is particularly true in China. This is a sufficient argument to convince Chinese suppliers to market French products that are used for their Quality are known and recognized. In addition, kiwifruit varieties in China are less competitive than in Europe, especially in terms of size and taste.”
Also, this opening of the Chinese market could encourage other growers to start growing this small fruit as well.
