Lidl’s “special offers”: too good to be true?

As consumers, we’re constantly bombarded with advertisements from all directions. From billboards to TV commercials, it’s no surprise that we often find ourselves feeling misled by the promises that are made by big brands. One such brand is Lidl, which has become renowned for its huge advertising campaigns, particularly those centered around special offers. But are these special offers really as good as they seem? In this article, we’ll be exploring the impact of Lidl’s massive advertising campaigns on consumers and whether these special offers are all they’re cracked up to be.


A Lidl fan named David is frustrated with the shortage of special offers in the middle aisle and other parts of the store. He has experienced this twice in two weeks, with golf gloves and St Émilion Grand Cru wine being sold out before he could purchase them. He is also annoyed that Lidl still advertised their special wine offer on the radio even after the stock had run out. David believes that Lidl’s “special offer” gimmicks may attract additional customers, but the majority of their customers will be dissatisfied because the offers are undeliverable. He claims that Lidl should be ashamed of such offers that waste people’s time and fuel. A Lidl spokeswoman has responded by saying that they have a robust and agile supply chain team that ensures sufficient stock is allocated to stores. She admits that at times customer demand exceeds expectations, causing offers to sell out quickly. In the case of the golf gloves, there was delivery delay, but they have already been delivered to a different store. She has also promised to reserve a pair for David.


In conclusion, it is clear that Lidl’s massive advertising campaigns, specifically their use of special offers, have led many customers to feel misinformed and misled. While it is understandable that companies need to promote their products, it is important for them to do so in a transparent and honest manner. As consumers, it is our responsibility to carefully examine the details of each offer and weigh the pros and cons before making a purchase. By doing so, we can make informed decisions and avoid feeling misled by misleading advertisements.