Penneys, known as Primark outside of Ireland, is a popular high street retailer that has become an integral part of Irish consumers’ shopping experience. From affordable fashion to beauty products, the store has gained a loyal following over the years. Recently, it has been reported that Irish shoppers are responsible for 60 percent of Penneys’ global fake tan sales. This phenomenal statistic highlights the country’s love affair with the brand and also speaks to the rising popularity of fake tan in Ireland. In this article, we will explore the reasons behind this trend and delve into what makes Penneys’ fake tan so appealing to Irish consumers.
Penneys, a retailer popular in Ireland, reports that more than 60% of their global sales of fake tan are from Irish shoppers. This is due to the country’s lack of sun and grey skies. Penneys has also experienced an increase in sales as Irish consumers seek to combat inflationary pressures. The areas experiencing sales growth include beauty, with sales of lipstick rising by 41%, and demand for beauty bar treatments increasing by 15%. Sales of items such as socks, underwear, and t-shirts have also increased by 12% as customers hunt for cheaper alternatives. A survey conducted by Amárach Research for Penneys has revealed that 95% of respondents are engaging in other money-saving tricks, such as wearing warmer clothes at home to avoid turning on the heating. Additionally, sales figures from Penneys reflect purchases of hooded blankets increasing by 96% year-on-year, thermal underwear sales rising by 55%, and fleece-lined leggings being a top seller, up by 160%. New customers are visiting Penneys stores, and traffic to their website has increased seven times since the launch of their stock checker. A third of those surveyed plan to travel abroad in the next few months, and holiday planning has now started earlier as consumers spread out their spending. Sales of luggage have also increased by 146% year-on-year. Penneys will open a new outlet in Bray and a larger store in Dundrum Town Centre. Penneys’ owner, Associated British Foods, announced in February that profits for its current financial year, ending in September, would be in line with the previous year as sales volumes and footfall rose, despite significant inflation.
In conclusion, Penneys has made a major breakthrough in the global fashion industry, thanks to the growing demand for fake tan products among Irish shoppers. With 60% of its fake tan sales coming from Ireland, Penneys has become the preferred choice for those looking for affordable and high-quality beauty products. This achievement is a testament to the trust and loyalty that Irish consumers have placed in the brand over the years. As Penneys continues to expand its reach across the globe, one thing remains clear – its Irish customers will always remain the backbone of its success. So, if you’re looking for fake tan that’s value for your money, head over to your nearest Penneys store for an unforgettable shopping experience.
