It’s been about two months since Twitter allowed its Blue subscribers to create posts of up to 4,000 characters. But it seems that it is still not enough. The company has just announced that it is significantly increasing this limit, and paying users can create posts of up to 10,000 characters, which is roughly a 2,000-word piece of text. Along with that, Twitter now also provides support for text formatting in bold and italics.
Such a significant increase in the number of characters may seem unnecessary to many Twitter users. In my opinion, this makes the app completely lose the magic of its earlier days, when you could only create posts of 140 characters. But there is an underlying reason behind such a dramatic increase of these limits. This time the focus is on content creators who want to make money with their posts. On top of that, Twitter has also just renamed its Super Follows service to Subscriptions, preventing content creators from charging users $3, $5 or $10 per month for access to exclusive content.
By increasing the character limit for Blue subscribers, as well as allowing them to post hour-long videos, Twitter is naturally hoping to attract more paying users. At the same time, more content automatically encourages users to spend more time in the app and therefore see more ads, improving Twitter’s bottom line.
