“The Return of the Rare ‘Superbloom’: Protecting a Botanical Phenomenon from Social Media and Tourists”

Victim of social networks and trampled by hundreds of thousands of tourists, the “superbloom” had disappeared for almost 4 years. A rare botanical phenomenon on the West Coast of the United States, the “superbloom” has returned this year. To protect the place and prevent visitors from gathering, certain areas had to be closed to the public, and several zip lines were opened.