The new streaming service’s signs will now be visible throughout this 2023 season, including trackside signs. An agreement that also encompasses promotional content and digital sponsorships, on social media videos.
“Promote sport and attract new audiences”
The Australian Grand Prix saw the first promotional panels from Paramount+ but the partnership was still being discussed and the deal was only with the local promoter. The Miami Grand Prix, round five on the calendar, is the race where Paramount+ will first be officially seen as an F1 sponsor, before further appearances can be seen at races in Montreal, Spielberg, Silverstone , Monza, Suzuka, Austin, Mexico City, São Paulo and Las Vegas.
Brandon Snow, Formula 1 Chief Commercial Officer, said: “This partnership illustrates Formula 1’s ongoing commitment to exploring new avenues for promote the sport and attract new audiences. »
“Paramount+ and the content on its platform are hugely popular and, like F1, have grown rapidly in recent years. Together, we will use our global platforms and collective entertainment expertise to further improve the fan experience and take Formula 1 and Paramount+ to new levels. »
Marco Nobili, Executive Vice President and International General Manager of Paramount+, added: “Paramount+ continues to seek new and innovative ways to reach its global audience, and I am confident that this partnership with Formula 1 will continue to support our growth globally. »
” Become a official partner of Formula 1 means bringing the Paramount+ brand and all of our characters to life for hundreds of millions of fans around the world. Through this global agreement, the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off the grid. »
