“Supermac’s Allegedly Implements Late Night ‘Lusher’s Tax’ Shamming Fans”

The ever-popular Irish fast-food chain, Supermac’s, has been in the news recently for a new tax it has introduced, known as the “lusher tax”. The tax applies to meals that use more expensive ingredients, such as burger options that include bacon, cheese, or other toppings. However, a recent video has caused controversy as it appears to show a board flip at one of the chain’s outlets, where prices were increased without warning or explanation. This has raised questions about the transparency and fairness of the “lusher tax”, and its impact on customers. In this article, we explore the details of Supermac’s new tax and its implications, as well as the reaction of customers and industry experts to the recent price hike.


A video circulating online has reportedly exposed a “Lusher’s Tax” in one branch of Supermacs in County Galway, leaving loyal customers feeling cheated. The clip shows higher prices of up to €1.45 for certain meals after 11:30 pm. The revelation has sparked a huge reaction amongst restaurant-goers, with some expressing their dismay whilst others are content to pay the increased prices. It is alleged that the video was taken at a Supermac’s branch. Galway Beo has confirmed the price change with staff at Eyre Square and Cross Street branches.


In conclusion, the controversial ‘lusher tax’ implemented by Supermac’s has caused quite a stir in the fast food industry. Customers are left feeling frustrated and confused as they witness the food board flip from a lower price to a higher one. While Supermac’s defends the tax as a necessary measure to promote better quality ingredients, many are skeptical of their motives. It remains to be seen whether this tactic will be successful in the long run, or if it will prove to be a misstep for the chain. As consumers, it’s important that we stay informed and make conscious decisions about where we choose to spend our money. We must hold companies accountable for their actions and make our voices heard. Ultimately, only time will tell if the ‘lusher tax’ was a good move for Supermac’s or if it will have negative consequences for their business.