Sony announced today, April 10, 22 models of 4K organic EL TVs and LCD TVs in 6 series, including the LCD TV “X95L” equipped with a Mini LED backlight. The price is open. Estimated market prices range from around 127,000 yen to around 990,000 yen.
The “X95L” series has evolved the cognitive characteristic processor “XR” that controls video and sound signal processing, suppressing noise and blurring of fast movements, such as broadcast waves and Internet videos that are noticeable on large screens, and provides a sense of detail. realize the image.
In addition, the peak brightness has been improved by up to 30%, the number of LED backlight divisions has been improved by up to 20%, and the boundary between dark and bright areas is sharpened with “XR” image processing, creating images with higher contrast. In terms of sound quality, we have newly adopted our own acoustic technology “Acoustic Multi Audio Plus”. Equipped with a newly developed frame tweeter that vibrates the TV frame itself to produce high-frequency sound, improving sound spread, clarity of voice, and localization, and achieving a greater sense of unity between sound and video. .
In addition, it is equipped with an “acoustic center sync” function, and when used in connection with a Sony home theater system or sound bar, the TV speaker is driven as the center speaker, and the voice of the person in the image can be heard from the screen. You can have a viewing experience like this.
Features of 4K TV “BRAVIA” with new functions
□ “BRAVIA” official website
https://www.sony.jp/bravia/
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The cognitive characteristic processor “XR” is a function that realizes an overwhelming sense of immersion by analyzing and processing images according to human cognitive characteristics. The 4K organic EL TV “A80L” series and the 4K LCD TV “X95L” and “X90L” series equipped with the processor “XR” have improved the accuracy of image processing and enhanced depth, contrast, and color expression to create a more realistic experience. High image quality.
In addition, the new technology “XR Clear Image” can suppress noise such as broadcast waves and Internet videos that are noticeable on large screens and blurring of fast movements. Noise is reduced by zone division and frame analysis, and by identifying moving parts in the image, blurring in the corresponding section is suppressed, realizing images with a sense of detail.
The 4K LCD TV “X95L” series is equipped with technology that freely controls the mini LED backlight with the “XR Backlight Master Drive”, and the evolution of the “XR Contrast Booster” provides dazzling brightness and tight blacks. It can produce images with even higher contrast.
The 4K LCD TV “X85L” series newly adopts a direct-type LED partial drive. By placing the LED backlight under the LCD panel and controlling the entire image by dividing it into small blocks, the brightness and darkness can be reproduced in detail. It is possible to render a clear image, and even in dark scenes, it is possible to express depth and details.
In addition, both the 4K LCD TV “X85L” and “X80L” series are equipped with the 4K high-quality processor “HDR X1”, which precisely reproduces the gradation of bright areas that tend to be blown out and dark areas that tend to be crushed. Up-converts to HDR-equivalent video.
* 4K organic EL TV “A80L” series will be supported by software update.
High-quality sound
The 4K LCD TV “X95L” series newly adopts the original acoustic technology “Acoustic Multi Audio Plus”. Conventionally, the “tweeter” that expresses high-range sound was mounted on the back of the screen, but the newly developed “frame tweeter” is mounted on the back of the frame. By vibrating the frame of the TV itself, high-frequency sounds can be delivered directly to the front without going around behind the screen. This improves the spread of sound, the clarity of the voice, and the sense of localization, and realizes a greater sense of unity between sound and video.
The 4K organic EL TV “A80L” series is an “Acoustic Surface Audio Plus” that vibrates the organic EL panel itself to produce sound, and the 4K LCD TV “X90L” series is as if the sound is coming from the LCD TV screen. Equipped with unique technology such as “acoustic multi-audio”, the localization of images and sounds is improved even on a large screen.
The “A80L”, “X95L”, and “X90L” series are equipped with an “acoustic center sync” function that allows you to drive the TV speaker as the center speaker when connecting to a Sony home theater system or sound bar. You can enjoy the viewing experience as if you can hear the voice of the person in the video from the screen. In addition, by combining equipment equipped with Sony’s unique stereophonic technology “360 Spatial Sound Mapping (Sanrokumaru Spatial Sound Mapping)”, it is wrapped in a vast sound field space, giving you a sense of presence as if you were there. You can experience it.
* Compatible models: Home theater system “HT-A9” and sound bar “HT-A7000”, “HT-A5000”, “HT-A3000” connected to rear speakers “SA-RS5” or “SA-RS3S”
Abundant entertainment functions
All models except the “X75WL” series are equipped with a unique content service “BRAVIA CORE” that allows you to watch movies from Sony Pictures. Possible. In addition to “IMAX Enhanced”, which allows you to experience a movie like an IMAX theater, by newly supporting “Dolby Atmos”, which allows you to experience stereophonic sound, you can experience the presence of being in a movie theater at home.
In addition, a new “game menu” has been added to all models, and by consolidating assist functions such as black equalizer and crosshair settings, afterimage reduction, and screen size adjustment in one place, game play settings become more convenient. , you can enjoy the game more comfortably on your BRAVIA.
In addition, all models are equipped with BRAVIA’s unique PlayStation 5 linkage function. PS5 recognizes the connected BRAVIA model and automatically inputs the optimal HDR value with “auto HDR tone mapping” and “content linked image quality mode” that changes the image quality mode according to the content you are watching. , You can enjoy a comfortable gaming experience unique to BRAVIA.
* Benefits can be used if you register for “BRAVIA CORE” on the target BRAVIA by February 23, 2026.
*The content that can be used may change depending on the time.
* 4K LCD TV “X85L” “X80L” “X75WL” series is not supported.
* The screen size adjustment function is scheduled to be supported by software update.
Equipped with a link function with PlayStation 5
[Auto HDR Tone Mapping]
The PS5 recognizes the connected BRAVIA model and automatically adjusts the HDR optimally for each model.
* PS5 link function requires updating to the latest software on the PS5 main unit.
[Content-linked image quality mode]
When enjoying various contents such as games and movies on PS5, the image quality mode is automatically switched according to each content.The image quality mode automatically switches to “Game Mode” when playing games where response speed is prioritized, and to “Standard Mode” when watching movies, etc.
* PS5 link function requires updating to the latest software on the PS5 main unit.
* “Auto image quality mode” must be turned on
Game linkage function unique to BRAVIA
[Equipped with game menu]
Equipped with a game menu that allows you to customize the image quality settings of the BRAVIA according to the game.When you press the “Operation/Record” button in game mode, the setting screen is displayed at the bottom of the screen, and you can adjust VRR / afterimage reduction / crosshair / screen size adjustment etc.
*Scheduled to be supported by software update
[Equipped with game mode]
BRAVIA automatically switches to “game mode” just by connecting an HDMI cable.The input delay can be shortened to a minimum of 8.5ms at 4K/120fps input while performing high image quality processing that is optimal for games.
*Results of measuring video signal processing time and panel response time with 4K/120fps input on BRAVIA XR model.Actual delay time may vary depending on model and usage environment
Supporting Next-Gen Gaming Experiences
[High frame rate of HDMI 2.1]
BRAVIA XR supports 4K/120fps specified in HDMI2.1.You can enjoy comfortable gameplay because the movements of fast-moving games such as shooting and sports games are drawn smoothly.
*Requires a game title that supports 4K/120fps
[VRR (variable refresh rate)]
The refresh rate of the video sent from the game machine may change depending on the scene, and if it is a VRR-compatible BRAVIA, the refresh rate of the TV will be switched accordingly, making it possible to play games with suppressed video disturbance.
[ALLM (Auto Low Latency Mode)]
With an ALLM-compatible BRAVIA, when the game console is connected and the power is turned on, it automatically switches to game mode, so you can enjoy the game with lower latency.
* Auto image quality mode must be turned on
Convenient function
All models are equipped with BRAVIA Mimamori, a function that watches over children watching too much TV while answering the phone and elderly people living far away. You can check the usage status of the TV on LINE, and send messages entered on LINE directly to the TV.
In addition, in consideration of environmental issues, we have added an “ECO menu” to all models, and by consolidating eco-related settings such as power saving settings and sleep timers in one place, you can easily operate from the BRAVIA home screen. You can access it, and you can make power saving settings more easily.
The 4K organic EL TV “A80L” series and the 4K LCD TV “X95L” series adopt “3-way position”. You can choose the installation method of the stand according to various installation environments, such as combination with a narrow TV stand or sound bar.
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