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The Innovative Roots of Rovibec: How One Dairy Producer Transformed the Ag Industry

“Innovation is in our DNA.” Alexandra Rousseau couldn’t say it better when talking about this culture inherent in the Rovibec family business, launched more than 45 years ago by her grandfather Victor. This dairy producer, patent in his spare time, was then unable to find equipment on the market that would simplify his daily work. He therefore implemented his ideas and concepts in order to meet not only his own needs, but also those of other agricultural producers.




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