During Holy Week, the Monterrey designer Valeria Anastasia prepares an exclusive pop-up store in international territory, which will take place this April 8 and 9 in the East Harlem neighborhood, located in New York City.
In collaboration with the Latin liquor brand Casalú, the private event will feature dresses, bikinis, tops and designs from Valeria Anastasia’s new releases, as well as pieces and accessories from the Mexican headwear firm Mains de Vapeur.
Within the framework of the holiday season and countdown to the Coachella music festival, which will take place on the weekends of April 14-16 and 21-23 in California, the fashion designer assured this medium that her design proposal matches the needs that your clientele seeks to attend said event.
The “Pre Coachella Spring Sale” has free access to the public through a prior reservation that can be made through the swimwear brand’s social networks in order to keep the space exclusive and private.
In parallel, Valeria Anastasia opened an appointment calendar in her design studio located in the city of Monterrey for the month of April, through an online registration at a cost of 150 pesos that will be validated in credit by means of a gift card so that attendees can use in their purchases.
As part of its DNA, the swimwear firm seeks to provide private spaces for its clients to feel in an exclusive atmosphere and thus be able to offer a personalized experience. So far this year, Valeria Anastasia has presented different ephemeral spaces in the country and in the United States.
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