“The Strategic Marketing Behind ‘Barbie’: A Look at the Film’s Success”

When the trailer for the summer movie “Barbie” was released on Tuesday, the internet caught fire. But what we are seeing now is a large-scale campaign where all the elements are carefully planned, says a marketing expert.

Already last summer, the first spectacular images of the film, which will be released in cinemas on 21 July, appeared. The colorful pictures of the main actors Margot Robbie and Ryan Gosling during the filming of the new “Barbie” movie spread like wildfire on social media.

But why do adults care about a children’s film, you might wonder? Well, part of the secret is that two of America’s most credible filmmakers are responsible for the script and direction.