With the recent turbulence in the gaming industry, Activision Blizzard has found itself under significant scrutiny. After numerous allegations of sexism and discrimination, along with a high-profile lawsuit, the company has been in the headlines for all the wrong reasons. However, while all eyes are on Activision Blizzard, one of its competitors, Electronic Arts (EA), has been quietly driving user engagement on console platforms. According to recent data, EA is currently outpacing the entire industry in terms of user engagement, and its success may hold some valuable lessons for other companies in the sector. In this article, we will explore EA’s strategy and examine how it has managed to surpass its rivals, even as the industry as a whole is facing numerous challenges.
The majority of user engagement on consoles is currently being driven by EA rather than Activision Blizzard, despite what Sony and Microsoft may want you to believe. This information comes from research done by Ampere Analysis, which has created a graph to show the data. Over the past six months, EA has been consistently dominant, largely due to its highly popular annual sporting titles such as FIFA and NHL, as well as its successful battle royale game Apex Legends and upcoming releases like Dead Space remake and Star Wars Jedi: Survivor. It appears that EA has found a successful release cadence and formula that works for them. However, there may be changes in the future, as larger companies attempt to acquire EA. Ubisoft, on the other hand, ranks so low that it may be in danger of falling off entirely. Let us know your thoughts on this revelation in the comments below.
In conclusion, while Activision Blizzard may be garnering a lot of attention in the gaming industry, EA is quietly driving the majority of console user engagement. With popular games such as FIFA, Madden NFL, and Apex Legends, EA is consistently providing its audience with engaging gameplay and immersive experiences. While it remains to be seen how Activision Blizzard will address its recent controversies, EA’s strong user engagement is a testament to its focus on quality content and player satisfaction. As the gaming industry continues to evolve, EA’s continued success is something to keep an eye on.
