Viewers criticized This Morning for featuring multi-million pound properties during the cost of living crisis, suggesting the show should offer tips for those struggling instead. Estate agent Leonard Steinberg showcased properties belonging to celebrities such as Madonna, Lil Wayne, Rupert Murdoch, and featuring in HBO’s Succession, with prices ranging from £2.8 million to £67.2 million. Viewers took to Twitter to express their discontent, with some calling the feature “insensitive.”

This Morning, the popular daytime talk show, has come under fire for a recent segment that many viewers have deemed insensitive. The controversial segment featured a discussion about the use of mobility scooters and saw presenters Phillip Schofield and Holly Willoughby try out the vehicles. However, some viewers have criticised the segment for making light of mobility issues and failing to take into account the difficulties faced by those who rely on mobility scooters to get around. As the backlash builds, This Morning may need to rethink its approach to tackling sensitive issues in the future.


This Morning received backlash from its audience for featuring a segment on multi-million pound properties during a time of financial struggle. Many viewers took to social media to express their disappointment and called for the show to provide practical tips for those struggling to make ends meet. The segment, introduced by hosts Alison Hammond and Dermot O’Leary, showcased a property worth £67.2 million and discussed other homes related to famous figures such as Madonna and Rupert Murdoch. The estate agent highlighted features such as swimming pools and private docks. Viewers criticized the insensitivity of the segment amidst the cost of living crisis, with some calling it a reminder of their financial struggles.


In light of the recent backlash over the ‘insensitive’ segment on This Morning, it’s clear that broadcasters must be more mindful of their content and the impact it may have on viewers. It’s important to recognise that TV programmes hold a significant influence over public opinion, and therefore must abide by a certain level of responsibility when it comes to their content. With viewers quickly taking to social media to voice their criticisms, it’s clear that insensitive segments like this one won’t go unnoticed. As producers and presenters continue to push the boundaries, we urge them to do so with care and consideration for their audience.