Around Artificial Intelligence, new trends and advances are added every day that generate opportunities in different fields. Microsoft, which has also integrated Open AI technology into its Bing search engine, had been thinking about how to make it profitable for some time. The time has come and the
inclusion of ads in the responses generated by the Bing chatbot it is a fact.
Caitlin Roulston, Microsoft’s director of communications, has confirmed that the ads will be displayed in the new Bing chat, similar to how they are displayed in traditional search results. “The Ads will be displayed on the new Bingspecifically in chat (as they do in traditional search results),” Roulston said in a statement to The Verge.
Prior to the final implementation, Microsoft had been testing different methodologies for applying advertising on Bing for several months. However, once launched You can see examples of this implementationlike the one shown by Debarghya Das, founding engineer at Glean, where he leads several search and intelligence engineering teams. Das shared, from a query on “cheap Honda cars” that, after two sentences, you could already witness quotes with a small “Announcement” box.
Although this novelty has already begun to be used, it is not yetor it is clear how many ads will be displayed per response and how ad volumes will be managed. We may see bigger and more disruptive announcements in the future, but for now, the way these are displayed in chat is variable.
For now it does not seem to make it too difficult to view the content, although it is true, together with the recent complaints about strange or inaccurate responses, doubts about the tool gain weight, which would force the company to place stricter controls. regarding the use of AI and the distribution of information through it, which could also have implications that affect your advertising.
