Home » Sport » Cruzeiro’s CEO Commits to Switching from Adidas to Nike Following ‘Gaffe’ with Atlético-MG

Cruzeiro’s CEO Commits to Switching from Adidas to Nike Following ‘Gaffe’ with Atlético-MG

ESPN.com.brReading: 2 min.

Ronaldo Fenômeno watches Cruzeiro gameFernando Moreno/AGIF/Gazeta Press

Gabriel Lima, CEO do cruisegave a press conference last Saturday (April 1) and raised the tone against the Adidas, Raposa’s supplier of sporting goods. Last week, the company made a ‘gaffe’ when calling the Atlético-MGa club that it also sponsors, such as ‘Maior de Minas’.

Publicity in favor of Atlético-MG went viral among Cruzeirenses, who went to social networks to even demand a contract termination between the parties.

“About Adidas, It’s hard, it is not?! Yet another failure (from them). I’m very sorry, (but) I haven’t talked to them yet, I was in meetings. But I will talk. We will take a very firm stand on this. Not only what happened today, but (also) the leakage of shirts, errors that have been repeated”, said the CEO.

“And I always told them that I want to see the German diligence also applied to Brazil, to Cruzeiro. They show a profound lack of knowledge of what they are doing, a lack of respect for us and Cruzeiro fans. It will be treated very harshly by us.”

cruise and Adidas have a contract until 2025, but Ronaldo Phenomenon, majority shareholder of the club, speculated in the recent past a possible change of supplier of sporting goods. According to the star himself, Cruzeiro and Valladolidanother club managed by Ronaldo, would wear uniforms from Nike.

In September 2022, during a live held on his own channel on Twitchthe businessman was at the headquarters of Nike, in Oregon, in the United States. It is worth noting that Ronaldo has been sponsored by the sports brand since 1994.

“Would the crowd like to see the Nike Cruzeiro shirt? Ask there. I can’t say anything, but there’s a lot going on, cool stuff. There will be a lot of good things to come”, said Ronaldo, before also mentioning the Spanish club.

“We can’t say much, but we are working hard to bring all the best to Cruzeiro and Valladolid”, he added. Unlike Cruzeiro, which has a link with the German company until 2025, the Spanish team has a contract with the brand only until the end of the current season.

Cruzeiro next matches:

Nautical (C) – 12/04 – Brazil’s Cup

Corinthians (F) – 15/04 – Brasileirão

Guild (C) – 22/04 – Brasileirão

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.