The business of ancient gold

You could almost overlook the small shop: it is inconspicuously wedged between an empty beauty salon and the restaurant of a furniture store. But as discreet as the store in the sixth district of Vienna looks from the outside: Inside, all that glitters is gold. On a sunny Wednesday afternoon, a young woman seeks advice on buying a necklace, the next customer is already waiting behind her. It’s really busy these days at Juwelier Wiesinger on Mariahilfer Strasse. And people don’t just want to buy. Much more they want to sell, to turn their gold into money. Now or never.