Lush, the popular cosmetic company, has recently launched a range of Super Mario-themed soaps that have been taking the gaming world by storm. Among them is the ‘Luigi’ soap, which promises sweet notes of apple in its fragrance. As an avid gamer and lover of all things Lush, I decided to put this soap to the test and see if it’s as delightful as it sounds. Join me as I explore the world of gaming-inspired beauty products and discover the sweet scent of Luigi’s soap.
Lush, an animal-friendly cosmetics brand, has announced a Mario-themed product range, which has surprised video game enthusiasts. The brand is not commonly associated with movie licenses or tech tie-ins, so the release of Mario shower gel or Princess Peach body spray has raised eyebrows. However, Lush has a long-standing ethical partnership with Universal, and the Mario range fits their cross-generational approach to products. A Lush spokesperson said they spoke to younger customers who identified gaming as something they want to see in future collaborations. The Mario-themed products include a Mario shower gel with a subtle cola tang, Luigi shower gel with sweet apple and rose notes, a Princess Peach body spray, and gold coin soap with Honey I Washed the Kids scent. The company promises further gaming collaborations in the future. The Mario line includes question-block bath bombs containing one of six different soaps. The Lush stores themselves have a fantasy realm apothecary look with pun-laden product names, colourful swirls and glitter.
In conclusion, Lush’s Super Mario soaps have been a delightful surprise to test out. The attention to detail and creativity put into the products truly reflects the brand’s commitment to producing high-quality and unique products. Luigi’s sweet notes of apple soap was a particular standout, both in terms of its delicious scent and its ability to leave skin feeling soft and refreshed. Who would have thought that the world of gaming could inspire such refreshing and nourishing soap? It just goes to show that there really is no limit to Lush’s creativity, and we can’t wait to see what they come up with next!
