Home » Technology » Expected iPhone features: Changes in strategy for iOS 17 eliminate “nice to have” status.

Expected iPhone features: Changes in strategy for iOS 17 eliminate “nice to have” status.

As Apple continues to make strides in the tech industry, it’s no surprise that iPhone users are eagerly anticipating what the latest iOS update has in store. With the upcoming iOS 17, Apple has announced a shift in their strategy, focusing on implementing “nice to have” features for their beloved devices. From upgraded messaging capabilities to advanced battery-saving options, we can expect a range of exciting updates that will take our iPhone experience to the next level. In this article, we’ll dive into the details of Apple’s new approach and explore some of the features that are expected to be included in the upcoming release of iOS 17.

Apple has made a significant change in its strategy for the release of iOS 17. According to Mark Gurman’s previous statements in January 2023, the next update may not be as important as previous iPhone updates, as the company is prioritizing its much-anticipated mixed-reality headset. However, in his latest “Power On” newsletter, Gurman reveals that Apple changed its approach to iOS 17 during later development stages by adding several new features.

Mark Gurman mentioned that when Apple started developing iOS 17, the initial focus was to make it a tuneup release, chiefly aimed at fixing bugs and improving performance, a strategy similar to what the company did with Snow Leopard on Mac OS X in 2009, to prevent issues like those experienced with iOS 16 from reoccurring.

With the latest development process, Gurman noted that the iOS 17 release will now come with several “nice to have” features for iPhones this year, addressing many of the highly requested features by users, even if there isn’t a significant enhancement like the revamped lock screen introduced last year with the iOS 16.

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When will iOS 17 be released?

The next big update for iOS 17, like the previous iPhone software updates, is expected to be announced at Apple’s annual Worldwide Developers Conference, likely to be held in June 2023. This update will be available for the upcoming iPhone 15, as well as iPhone 14, iPhone 13, iPhone 12, and some earlier models.

The update could include possible improvements and novel features, such as a next-gen CarPlay interface, Siri modifications, the ability to sideload and access alternate app stores, support for Apple’s mixed-reality headset, and additional capabilities. As the release date for iOS 17 approaches, expect more features to be announced.



In conclusion, the iOS 17 strategy shift has come as a pleasant surprise for Apple enthusiasts around the world. With the focus now being on providing users with “nice to have” features for their iPhone, the upcoming update promises to improve the overall user experience significantly. From the enhanced photo editing tools to new privacy features, the iOS 17 is expected to be one of the most exciting updates for iPhone users in recent years. As we get closer to the official release date, it’s clear that Apple has once again listened to its users and has made a conscious decision to prioritize their needs above all else. So, if you’re an iPhone user, get ready for some exciting new additions to your device that will make your day-to-day interactions with your phone even better!

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