In the design of this year’s match kit, we have chosen a design that highlights and honors the club’s unique history of supporter and stand culture in the form of flags and banners. The power of the club’s culture and support is absolutely unique and significant for our history. The “Bandera Bajen” pattern consists of intertwined flags from history that have become a design in sweaters, shorts and socks.
Joakim Ståhl, business area manager for merchandise at Hammarby Fotboll
– As a complement to the match venues, a complete “Bandera Bajen” collection has also been developed. The collection includes a warm-up shirt, tracksuit, socks, bucket hat and scarf. Here we allow the pattern to take place and live out to the fullest, with clear green and white contrasts. Everything to build on traditions established by generations of Hammarby supporters and continue to color the stand green and white. An interesting detail is that each tracksuit is in itself unique as the design is not exactly the same on any of them.
The first time the jersey will be played in is on Sunday, March 26, when the ladies play their first game against Vittsjö!
Stefan Persson, CEO of Craft
– This year’s match kits have been developed from the ground up and combine innovative technical design with a slightly more classic football silhouette. Straight armholes and traditional U-collar are complemented by ribbed details containing the “Bandera-Bajen” pattern. In addition, we also glimpse the tone-on-tone pattern all over the shirt and shorts. The classic HIF flag is placed in the neck and on the inside of the collar we find the message “Under Grönvit Flagg”.
The match shirt is designed for maximum performance at the highest level. The shirt is made of a thin, highly elastic material of recycled polyester and elastane, which provides both an excellent fit, mobility and comfort. The jersey also has strategically placed mesh panels for extra ventilation and cooling. High elasticity, ergonomic design and good moisture transport provide the best conditions for the players to be able to perform at their peak in every match situation.
The outfield players’ white and green (home and away) jerseys interact with the goalkeepers’ jersey design, which follows a similar design scheme, here with the twist that the pattern originates from the heart. All match kits wear a new and gilded embroidered version of Hammarby’s club badge.
We are happy and proud that, together with Hammarby, we have created and produced a unique shirt that manifests what Hammarby stands for – the supporter culture. We want to honor and highlight the uniqueness of Bajen and do it by making flags/banners a part of the shirt, shorts and even the socks. Flags that have been part of history are integrated into the jerseys and are also part of the new tracksuit and warm-up jersey.
