Officials in retail outlets reported that the decision to increase the prices of poultry and eggs by 13%, which was recently approved by the Ministry of Economy, did not have immediate effects in the markets during the current period, with many Ramadan offers being offered before and during the month of Ramadan.
They indicated, to Emirates Today, that the sales offers, which continue until the end of Ramadan, provided alternatives at reduced prices for poultry and egg commodities.
In turn, consumers explained that the effects of the increases appeared in some outlets, especially the medium ones, while they did not appear significantly in the outlets that offer expanded offers for Ramadan discounts.
In detail, the consumer, Muhammad Abdulaziz, said, “The recent price increases for poultry and eggs, at rates of up to 13%, showed their effects in some outlets, while it was not very clear in the outlets that offer expanded offers for Ramadan discounts, some of which included these commodities.”
And the consumer, Magdy Samer, explained that “some Ramadan offers did not focus heavily on eggs and poultry, which showed the impact of the price increases decided on these commodities, while some other outlets, especially of the type of hypermarket, made poultry and eggs available at different rates on some products, And not on all of them.”
The consumer, Hassan Abdel Majeed, indicated that “the discounts may limit the price increases, but they are temporary, and they may appear during the coming days, and more after the end of the offers at the end of Ramadan.”
For his part, Dr. Suhail Al Bastaki, Director of the Marketing and Happiness Department at Union Coop, said, “The offers offered in Ramadan had positive effects in limiting the repercussions of the recent increases in poultry and egg prices,” pointing out that “some offers included poultry products at rates that reached 45%, while the planned increases were at rates of 13%, pointing out that the offers and discounts will continue until the end of the Eid Al-Fitr period.
And the Director of Procurement at the Emirates Association, Mohamed Magdi, explained that “Ramadan discounts offers provided alternatives at low prices for poultry and egg commodities, which made products available at reduced prices, whether from eggs or poultry,” pointing out that “egg products are sold at 13.50 dirhams for an egg carton that It includes 30 eggs, which are included in the offers, while they are sold at prices ranging between 17 and 18 dirhams outside the offers in the markets.
He explained that “a number of suppliers are coordinating with sales outlets to offer reduced offers during the month of Ramadan, despite the approval of the application of increases.”
In turn, the Director of Marketing and Relationships at the Sharjah Cooperative, Faisal Khaled Al Naboodah, said, “Some outlets applied the increases, while others did not apply them as a result of the Ramadan offers, especially in light of the high competitiveness between the outlets in offering offers of discounts commensurate with the needs of the Ramadan season.” .
He added, “The cooperative did not raise prices during the Ramadan offers period, and coordinated with suppliers to provide a large stock of goods during the Ramadan sales period,” pointing out that “Ramadan offers mitigated the impact of raising poultry and egg prices, following the Ministry’s approval of them.”
