Federer’s footwear brand welcomes Swiatek, Shelton, and a 16-year-old Brazilian prodigy as brand ambassadors.

To score Onthat has Roger Federer as one of the majority partners, he seems to be making a strong comeback in tennis.

The company announced the surprising hiring of Every Swiatek, Ben Shelton and still the young Brazilian of only 16 years old João Fonseca.

In a note sent to the media, Federer expressed his satisfaction at having these three tennis players. “They demonstrate On’s competitive spirit and are the present and future champions of the sport”said.

Warning: Winner incoming… Welcome to the On tennis fam @iga_swiatek.

1️⃣ World No. 1
🇫🇷 2 x French Open Champion
🇺🇸 2022 US Open Champion pic.twitter.com/5Prnrfg5do

— On (@on_running) March 20, 2023

Time to shake things up🔥🔥👟 @on_running

— Ben Shelton (@BenShelton) March 20, 2023