White, whiter, Lindt? The chocolate giant wants to become more diverse – the pent-up demand is enormous
The Swiss chocolate manufacturer relies almost exclusively on white actors and ambassadors in advertising with its “Maîtres Chocolatiers”, as the company admits. A US marketing expert classifies – and warns.
Ernst Tanner (right) at a press event in 2011: under his aegis, Lindt became a successful global corporation. But when it comes to diversity, the company falls short in advertising and on the executive committees.
Diversity and inclusion are very important issues. This was emphasized by Lindt boss Adalbert Lechner last week when the annual figures were presented. And: There is still a lot to do, said the Austrian. So it’s time to take a closer look at the diversity of the largest Swiss chocolate brand.
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