Brand leadership – successful corporate management through the power of strong brands – is a recipe for success for excellent companies with a view to brand value and corporate value. But this success requires a vision, a clear strategy and, above all, consistency and perseverance in implementation. How can such a long-term approach be reconciled with often rather short-term sales or revenue targets? How do long-term brand (further) development and sales goals relate to each other?
This edition of the Brown Bag series focuses on the starting points and challenges of brand leadership. How can brand leadership in this
sign up now for free
and immediately read all Swiss articles for free!
Registration includes the HORIZONT
Swiss Newsletter.
You are already registered?
Login here
You can object to the use of your data at any time.
Further information can be found under data protection.
Further information can be found under data protection.
