Many friends would like to see what is inside the handbags of celebrities, and the “What’s in your bag” kind of unboxing films are very popular because of this, but in addition to seeing the daily necessities used by celebrities In addition, in this issue, some brands have a deeper look at this theme. The handbags are not only filled with famous brand beauty makeup, but also filled with different life experiences and ideas.
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In recent years, COACH, which has rushed to the fashion stage with Tabby Bag, uses the title “What’s In My Bag” not only to promote the brand’s new Tabby Bag, but also to find 4 brand spokespersons, Wu Jinyan, Kimura Mitsuki, Camila Mendes, Lil Nas X came to unpack the life stories in their bags.
In addition to using star power to promote Tabby Bag this time, the brand also wants to attract the public with the concept of self-knowledge. For example, Lil Nas X, a popular American rapper star, pretends to be his creative vision; Camila Mendes, an American actress, pretends to be her life experience to play the role. As for Wu Jinyan, who became popular because of the drama “Story of Yanxi Palace”, from a ballet dancer to an actor, there were luck and setbacks in the process, but she enjoyed the freedom on stage; and Mitsuki Kimura, one of the strongest stars , what she pretends to be young is curiosity about everything in life.
“‘In My Tabby’ is a journey that constantly tells the story of life, and continues the emotional connection that COACH has always established by exploring the true self, encouraging everyone to be brave and be true to themselves.” Sandeep, COACH Chief Global Marketing Officer and President of North America Seth
The launch of Tabby Bag has indeed helped to increase brand exposure, and it can even enter the young market. With the petty bourgeoisie price, it has become one of the brands that the younger generation will choose to spend and invest in. The four protagonists of this advertisement are all units with strong cargo capacity. I believe this new Tabby Bag will become the target of many fashionistas in the next issue!
Coach Tabby (left 1)
FARFETCH Price: $3,892
Coach Tabby chain clutch bag（右2）
FARFETCH Price: $3,330
Coach Tabby 26 (Right 1)
FARFETCH Price: $4,616
Coach Pillow Tabby padded tote bag（左1）
FARFETCH Price: $3,450
Coach Pillow Tabby padded tote bag（左2）
FARFETCH Price: $3,322
common problem:
Q: What recommendation does COACH have?
A: The COACH Tabby handbag is quite popular, and it is one of Gen-Z’s hottest items……Click here for details
Q: What is the recommended entry-level COACH handbag?
Answer: COACH Tabby and Field Tote handbags are also entry-level models… For details, click here
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