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Apple bosses panic, force the release of this product even though it’s not ready


Novina Putri BestariCNBC Indonesia

Tech

Monday, 13/03/2023 15:35 WIB




Foto: screenshot youtube Apple


Jakarta, CNBC Indonesia Apple boss, Tim Cook forced his men to immediately release a new device. In fact, according to the design team, the device is not yet ready to be launched.

The device is headset mixed reality The company’s first (mixed reality) that has been echoing since a few years ago.

Debate about the launch of this device occurred between Apple’s design team and operational team. Report from Financial Reports mentioning Cook defended chief operating officer Jeff Williams over the design team, quoted from Mac RumorsMonday (13/3/2023).


The design team asked Apple’s AR/VR debut a few years away. Meanwhile, the operational team believes that the initial version of the device could be released soon.

That way, users can take advantage of this technology to watch 3D videos, interactive exercises, or make FaceTime calls using avatars.

Since Jony Ive left his position as Apple’s chief design officer in 2019, the design team reports to Williams. Employees also saw operations teams increasingly taking over product development under Cook’s leadership.

In the same report, ex engineer Apple, which worked on the device, described the atmosphere within the design team as being “a lot of pressure”.

In the past, under Ive’s leadership, the design team was a crucial factor. If they say they are not ready, then Apple will listen and wait.

In the last seven years, Apple is rumored to have developed headset First. This duration is much longer than when developing the iPhone.

It seems that Cook is after the launch headset this, because it will be listed as his direct legacy to Apple.


(nb)


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