The entertainment group opened last March Disney be in Florida Star Wars Galactic Starcruiser Hotel. The hotel promises a “immersive” experiencewhich includes accommodation in a Star Wars-themed room, Star Wars-inspired drinks and dishes, lightsaber training, and role-playing with actors populating the imaginary spaceship.
But it caused a stir mainly because of the high prices. For 2 nights in a double room will be customary 4.800 Dollar (around 4,500 euros) due. This now seems to be taking revenge, because the booking situation is likely to be anything but rosy. Recently, travel dates have been reduced, Disney told SFGate confirmed.
reduce costs
Officially, the company said that the reduction in appointments was intended to meet the needs of customers. In fact, the group should thus reduce its operating costs and its reduce losses want, he suspects Disney Tourist Blog.
The group had previously reduced prices for certain customer groups. However, without significant success. The booking situation remained lukewarm. Apart from hardcore fans of the Star Wars universe, the theme hotel hardly attracted any customers. Many cannot afford the high prices either.
Experts have been saying for some time that the concept was doomed to fail. Because of the small number of rooms, in total there are only 100it can hardly be operated as a “normal” hotel to cover costs, according to market observers.
