The business model including advertising at a cheaper subscription rate would appeal to more and more platforms.
The latest, Apple TV+, which has just increased its subscriptions, which is part of the plan drawn up by the firm to garner maximum revenue through the combination of these processes in the coming months. but also with the help of pre-installed applications on all of its devices, such as live sports broadcasting.
Another argument that would plead in this favor: the fact that Apple TV+ blends into the decor of the platforms and truly relies on the competition, which would allow it to defend itself with the same weapons to win subscribers.
As a reminder, Apple TV+ reviewed all of its prices at the end of 2022, and proceeded to a 40% increase, justifying this new positioning with regard to the evolution of its increasingly qualitative content. and diverse, many of which are award-winning.
