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In 2022, Messi registered a market value of 50 million euros.
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The Argentine is the winner of three Ballon d’Ors.
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With his arrival at PSG, Messi generated more than 300 million dollars in advertising.
Brands and companies in the world know that using public figures in their marketing campaigns is a great opportunity to reach their users around the world. This is the case of the Lay’s brand that chose Lionel Messi to promote the Champions League tournament in a campaign.
Thanks to his fame in the king of sports, Lionel Messi is one of the best-known figures in the world, which is why brands look for these celebrities for their marketing campaigns.
It is important to mention that the Argentine soccer player, Lionel Messi, is one of the most representative figures in soccer and even more so after winning the World Cup. According to specialized media, Lionel Messi’s price remains exactly the same as before Qatar 2022: 50 million euros.
Likewise, the Argentine not only generates by playing, because in terms of sponsorships it is also a great investment. According to reports in Europe, the Argentine set a revenue record at PSG, registering sales of the jerseys in his first season in France.
Messi works with Lay’s
In a campaign that includes a spot, the Lay’s brand invited Messi to be part of this project to promote the UEFA Champions League.
The campaign called Messi Visits is part of the “No Lay’s, No Game” project and the Argentine comes out as an unexpected guest at a house to watch a UEFA Champions League game, and appears without prior notice.
In the spot, the moment of anguish appears when the Argentine asks: “Where are the Lay’s?” With this campaign, the brand seeks to improve the experience of watching a football game, so it can be improved when eating the brand’s products.
The advertising includes a limited-edition pack, featuring top football stars, to showcase the key elements that make the UEFA Champions League one of the world’s most exciting sporting events.
According to the brand, the limited edition bags will be available in the United States, South Africa, Poland and other nations throughout the UEFA Champions League tournament until June 2023.
“If you are well prepared, you have a better chance of playing at your best. The same goes for all the fans who love to watch football, gather their friends and share Lay`s”, said Messi.
“It’s unthinkable to watch football without Lay’s, and it’s unthinkable to leave Messi out of the ‘greatest of all time’ conversation. That’s why Lionel was the perfect partner for the No Lay’s, No Game platform,” added Ciara Dilley, vice president of marketing for PepsiCo Global Food Brands.
With this new campaign, Messi Visits is the last piece of the No Lay’s, No Game campaign, which pays tribute to almost a decade of association between both brands and was launched on February 21 with a spot titled Thierry Visit, starring former player Thierry Henry.
Remember that there are many brands that have worked with famous soccer players in their marketing campaigns, such as Pepsi, Nike and Adidas. Proof of this are the spots that the brands launched in the months of November and December in order to promote the company in the soccer world cup.
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